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Ray J and Diddy peddle the curious and impractical Scoot-E-Bike

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Forgettable rapper and reality star Ray J launched a new venture on April Fools' Day with the opening of his Raytroniks store in Los Angeles. As raydiculous as the name may be, it's a real-deal store on Melrose. 

Ray J's flagship product just happens to be an electric bike with one of the most laughable names on the planet. Here, let Diddy drop it for you:

The Scoot-E-Bike is the latest pointless mode of transportation made famous by celebrities. Whereas hoverboards are the flammable, motorized counterpart of skateboards, Scoot-E-Bikes are like really shitty portable mopeds at a markup. They're supposedly lightweight, though a bit of poking around on the Scoot-E-Bike product page reveals the foldable bike weighs in at 56 pounds. The bike's foot rests look insanely uncomfortable for anyone taller than a middle schooler and its floating seat can only withstand around 246 pounds. Weak.

Like the hoverboard, Scoot-E-Bikes can't handle their shit around water. They're basically leisure vehicles for when you feel like cruising with your crew down the cul-de-sac to a lemonade stand. Such a silly toy should come with a silly toy price. And yet the Scoot-E-Bike costs $1,599. You can get a functional moped for half the price that goes three times as far on a single tank of gas. 

This hasn't deterred some enterprising celebs desperate friends of Ray J, who've already endorsed the hell out of it anyway.

Ray J even took to TMZ to show off the bikes at his brick-and-mortar store. Clad in a branded polo and baseball cap, Ray J turns the camera on the paparazzi and half-heartedly chases after people going on joyrides on the sidewalk. 
Scoot-E-Bikes are available for purchase online and at Raytroniks. Though no horror stories have come from rides on the electric bike, Mashable points out that the Scoot-E-Bike offers pretty much no safety certifications and could very well burst into flames just like a hoverboard, except around your crotch. You can charge your phone on the bike so you'll have full battery life when it does start to incinerate. 

H/T Mashable


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