The company chose to lower the yearly subscription price to $67 to commemorate last weekend's 67th annual Primetime Emmy awards show. There is a catch, however: The offer is only valid to new Prime subscribers. Never-before users can enjoy the $32 discount for one year's worth of service, after which, the price will return to its regular rate. The discount will only apply for this Friday, Sept. 25, beginning at 12:00 am ET until 11:59 pm PT.
Amazon's original series Transparent, a story about a Los Angeles father coming out as transgender to his family, raked in all five awards. Among them were outstanding comedy series, outstanding lead actor in a comedy series to Jeffrey Tambor, and outstanding directing for a comedy series to creator and director, Jill Soloway. With the Amazon Prime membership, subscribers will be able to watch the series at no charge.
Illustration by Max Fleishman