Since being posted in 2013, this six-second video has received more than 3 million views, become a meme, and been remixed by Denny’s. The creator, who posts under the name Schnooleheletteletto, has several more videos of waffles not falling over, as well as an hourlong clip of a spoon taped to a wall, a six-second clip of a guy taking off his shoe in a castle, and an iPhone falling on a waffle.
Schnooleheletteletto, who claims to go by the name Carl von Rövsenap and hail from Sweden, told the Daily Dot he started posting these challenging pieces of art for a simple reason: “I was curious if people would appreciate my ideas.”“I find deep meaning in these,” he added, “as well as humoristic.”
Asked about the inspiration that fed the waffle video, he offered a look into his creative process: “I was just eating a waffle and thought to myself, ‘If this waffle stood up, it could fall over. I could take a video of it. And show people!’” While that basically sums up the functional foundation of the Internet, the cause-and-effect approach also mirrors How to Basic, another YouTube channel that produces absurdist art from mundane tasks.“I don't really know where my inspiration comes from,” he said. “It is a gift to other people.”
Illustration by Max Fleishman