It can be hard for a DJ to get noticed, especially when he's locked in a cage backstage at a music festival.
This happened to British DJ/producer/Kanye West collaborator Evian Christ yesterday at the Leeds Festival, which is currently taking place in England. According to the DJ, security thought he was a fan trying to sneak past the VIP gate, despite the fact that he'd just played a set. So they placed in him some sort of holding pen.
And he did what any DJ locked in a cage backstage at a music festival would do.
Looks like that hashtag totally worked, because he was finally freed. The festival has not issued a statement on the mix up, but it appears he's not playing his Sunday Reading Festival gig.