Punk band starts the #IceburgChallenge, which involves Celine Dion and shots

It was just last summer when we were faced with the inescapable deluge known as the Ice Bucket Challenge. Now, another challenge has arrived. And this one is based on shots. 

Pennsylvania punk band the Menzingers got the ball rolling on the (purposely misspelled?) #IceburgChallenge over the weekend, after band member Tom May posted this video of him performing Celine Dion's Titanic ballad, "My Heart Will Go On" on a recorder, then doing a gag-worthy shot of Everclear.  

In keeping with tradition, the challenge was then passed on to members of other punk bands.  
Nobody looks very happy about the shot part. 

It's not apparent what the goal of this challenge is, and there doesn't seem to be a charity aspect like the Ice Bucket Challenge, but everyone knows Dion is a neverending source of inspiration. 

And one person has already thought of a variation on theme. 

The Menzingers are on tour in Europe, but we've reached out to find out exactly how far this will go (on), and also why. 

H/T Substream Magazine | Photo via WEBN-TV/Flickr (CC BY ND 2.0)