Instagram CEO and founder Kevin Systrom announced the platform's increased focus on the music community using the newly minted @music account, which already boasts over 19,000 followers.
The new account is "dedicated to exploring music around the globe, from those who create it to the community around it," Systrom wrote in the post.Each week, @music will look at music on Instagram, sharing "a different side of artists you know and love" and exposing fans to new talent. The account will post six days a week and foster "community participation with a new, music-themed Monthly Hashtag Project."
Vine has long been a feeding ground for musical stars, like chart topper Shawn Mendes, who got his start in 6-second increments. With the same mechanism for musical discovery present on Instagram, @music could easily tap into its existing community of celebrity users and shed light on new stars.
Musicians make up more than 25 percent of the app's top accounts, according to Billboard.
@Music is already sharing content from The Roots drummer Questlove, pairing a shot snapped by the performer with some behind-the-scenes quotes about his musical experiences. The account is also spotlighting international musicians, including the Japanese group Tricot.
Photo via Morgan/Flickr (CC BY 2.0) | Remix by Jason Reed