BY SAM GUTELLE
A group of YouTube beauty experts are adding a professional touch to their videos. Collective Digital Studio has launched a program with Smashbox through which style influencers will shoot at the latter company’s top-shelf studio space.
Smashbox is a cosmetics company known for its studio, which serves as a location for major fashion shoots. Vanity Fair’s annual Hollywood Issue, for example, is photographed at Smashbox Studios. With the “Made at Smashbox” campaign, YouTube content creators will have the chance to utilize this space as well. Participants will gain access to Smashbox’s facilities, which will provide a high-quality backdrop for fashion, beauty, makeup, and style videos.
Made at Smashbox has launched alongside some of the most popular and respected partners within the Collective DS network. James Chen, the creative director of the Wendy’s Lookbook channel, will also be the creative director of this program. Beauty experts who will join him include Weylie Hoang, Lauren Curtis, Meredith Foster, Makeupgeektv, and Blair and Elle Fowler.
“Innovation is part of the Smashbox DNA. For more than 20 years, Smashbox Studios has been the go-to destination for the world’s best photographers, stylists and makeup artists,” said Smashbox founder Davis Factor in a release. “We want to continue this tradition and empower the next generation of creative influencers.”
Smashbox Studios is far from the only option for creators searching for shooting space, but style influencers would be hard-pressed to find a more professional setup. Signup details for the Made at Smashbox program can be found on its official website.
Screengrab via Meredith Foster/YouTube