Bryan Cranston revives Walter White for a Super Bowl XLIX commercial

Last night's Super Bowl ads got prettydark: Nationwide made us grieve for a dead child (mostly in meme form on Twitter) before it was even halftime, and Coca-Cola envisioned a future where pouring soda into the Internet would make trolls give up on their crusades of hatred. 

And then there was Walter White. 

Seeing Bryan Cranston reprise his Breaking Bad role was a bit jarring: Was this some sort of subconscious Better Call Saul promotion? Is there going to be a Breaking Bad movie? Or did Esurance just offer him a lot of money to utter the line everyone “sort of” knows? 

Screengrab via Esurance/YouTube