What Apple CEO Tim Cook knows about TV can fit on the face of his company’s new watch.
In a Sept.12 interview with Charlie Rose, the conversation wandered into a territory of TV, an area Apple has long called “a hobby.” And the company’s attitude toward this “hobby” definitely showed.
“If we’re honest, we’re stuck back in the 70s,” Cook told Rose. “It feels like you’re rewinding the clock and going backwards.”
Cook might want to consider these huge changes that have happened to TV since the ‘70s:
The numbers of cable and satellite television offering more choices to consumers.
The growth of cable TV networks such as MTV, ESPN, CNN and others that have changed the face of media and culture.
The advent of HDTV
The development of box top technology which has brought streaming channels to TV sets as well as offering TV on mobile devices.
Smart, Internet-connected TVs
Netflix, Hulu, Starz, Amazon Studios, YouTube, and Vimeo
More live sports on TV than ever
The DVR, which facilitates non-linear viewing
And that’s just the beginning.
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Photo via Robert S. Donovan/Flickr (CC BY 2.0)